Interactive web comes across as the key element that facilitates the communication between the company, its web assets and the users. This intricate web of capabilities makes for a fascinating field made even more interesting by the constantly changing array of tools, design principals and technologies.
Intersecting Creativity and Usability
The internet made leaps and bounds in technology since its infancy.
From a simple brochure website approach, most organizations have now graduated to conducting a substantial part of their business online. No longer are internet web pages static, non-interactive, pages of information. Nearly everything that is designed on your website can interact with your users in some way – from rollover text, drop-down menus, forms, photo galleries, to videos. If you have a poorly orchestrated interactive design, you simply risk frustrating your customers to the point of clicking away from your website.
Optimizing the Experience
A compelling interactive design is more complicated than a pretty home page – It encompasses several key elements, an understanding of graphic communication, an understanding of web usability, and an understanding of your target audience. In order to resonate with your audience, it is vital to understand that interactive design should not only be attractive, but also functional and easy to navigate; because over the internet functionality is just as important as aesthetics. It is essential for your web properties to have a design that facilitates and encourages human-computer interactions in an efficient and effective manner.
The way content and messages are delivered via the web is changing dramatically. Consumers are looking for new and exciting ways to interact with your site. That’s why it’s important to keep your customers engaged instead of sending them running for a competitor’s site. Our designers and developers have a deep understanding of rich media, to better communicate your overall message by performing a general integration of video, audio and animation onto your site.
Through our experience we bring your vision to life. Whether you require an engaging interactive presentation or a complex interactive application, we can provide a sound interactive strategy, creative ideas and custom application development tailored to meet your specific needs.
Online Games & Animation
A simple, branded, fun and engaging game can help to spearhead a promotional campaign. Plug in some basic data collection and you have a powerful marketing tool to help expand your customer base. We provide complete custom web based Flash game design & development services. We cover everything from initial game concepts and layouts through to the finished game, including artwork, animation, coding and sound design. Plus we’re here to answer any questions and advise you every step of the way.
We produce online games for end clients as well as for marketing and advertising agencies looking to outsource game development. We can also fully integrate your finished game into the Facebook platform, as a Facebook application – giving you a greater reach and tools to harness the social power of Facebook for a social media campaign.
Illustration and 3D Visualization
With the metamorphosis of the web, more and more media will continue to flow in and out of virtual worlds. 3D portals, avatar representations, interoperable profiles, integrated games and education are fast transitioning towards mainstream. Forward thinking brands and businesses are now looking towards the “virtual” World to solve marketing and organizational challenges. With our strong technology background and creative capabilities we enable our clients to leverage the evolving nature of the web and solve tomorrow’s communication and consumer engagement challenges.